Why We Give Back: The Nail the Match Giveback Program

Most lead companies talk about what they take. This post is about what Nail the Match gives. Every pro on a Nail the Match plan is part of our Giveback program: we tithe 10% of your monthly plan fee to charity, every month you stay subscribed. Not once, not as a launch promotion — every month, built into the business from day one.

How Giveback works

When you sign up as a pro, you choose the charity. Name any registered charity — the cause closest to your heart — and that is where your 10% goes for as long as you are subscribed. Don't pick one, and your donation goes to our default charity, Shar's Hands, a 100% volunteer-run 501(c)(3) based in Downingtown, Chester County, PA, that helps local families with food, bills, and the basics when life gets hard. The 10% comes out of the plan fee you already pay — it is our tithe, not an extra charge. Our FAQ answers the Giveback questions in one place.

Where it comes from

Giveback is not a marketing idea. It comes from our founder Tonya George's own life — she tells the full story, in her own words, on our Giveback page. The short version: she grew up in a poor family. They saved all month long just to buy one pizza — with no toppings — and there wasn't money for meat at every dinner. Her dad worked four jobs and her mom worked two. The house had one window air-conditioning unit, turned on thirty minutes before bed so the whole family could sleep in that one room, and winters were heated by a wood-burning stove, with everyone sleeping in the room next to it to stay warm.

Her faith is the other half of it. Nail the Match was built on a simple belief: when God blesses your work, you don't keep all of it — you give some back. That's what tithing means here, and it is why the tithe comes off every plan, every month, before anything else. As Tonya puts it: "when you lived it, you reach back in the fire to help those who need it."

What it adds up to

One subscription's 10% is modest on its own. But it recurs — month after month, pro after pro, for as long as each pro stays subscribed — and it goes to the charities our pros actually care about, or to a small all-volunteer nonprofit feeding and helping families right here in Chester County. If a Nail the Match subscription can put food on somebody's table while it puts jobs on yours, then everybody wins — and that's exactly the kind of business we want to run.

Questions & Answers

Stephen George writes for Nail the Match.