More jobs. Less chasing.
Nail the Match sends you homeowner requests for the exact services you offer, inside your service area — every plan includes a 30-mile radius around your ZIP — join on a monthly keyword plan from $49 a month, and get the people asking for your services emailed to you twice a day — a late-morning send and an end-of-day send.
Why Contractors Join
Built for testing, remediation & restoration pros
- Three monthly plans — Starter $49, Plus $99, or Pro $149 a month, priced by how many keywords and Facebook groups we watch for you.
- Matches emailed twice a day — we watch Facebook groups and Nextdoor on every plan — plus Reddit and Craigslist on Pro — for people asking for your services, and email your matches twice a day — a late-morning send and an end-of-day send.
- Authority across the web — Nail the Match helps your company build authority across the web — consistent directory listings and backlinks from Nail the Match and Tonya George Design — so you're more likely to be recommended and found, including by the AI assistants people now ask for recommendations. Mentions and comments = AI visibility. Every time your company is recommended in a local thread or mentioned across the web, AI assistants learn your name — and Nail the Match puts your name in those conversations.
- Urgent, motivated homeowners — our categories are problems people can't ignore: mold, sewage, flooding, failed inspections.
- You pick services and radius — referrals match what you actually do, inside your radius: 30 miles included with every plan, or 50 miles for +$20/month.
- Fair billing — no charge will be applied to a lead that has an invalid phone number and an invalid email address.
- Pause anytime — booked out? Pause. Slow month? Resume. No contract either way.
Apply
Secure your service area
Applications take about five minutes. You'll pick your radius, your services, and your keyword plan — and verify your business:
- Insurance certificate — required. You must be insured to join as a pro. Have your certificate of insurance ready to upload; the application won't submit without it.
- License — required wherever your trade requires one. If your trade or state requires a license, you must hold a current one. Upload it with your application so verification goes faster.
- Verified before your first lead. We verify insurance and license documents before any company is activated — homeowners are only ever matched with verified pros.
- Picking a keyword plan? Have your keywords ready — whole words only, no special characters (roof, roofs, roofing = 3 keywords). Only your top keywords are used, up to your plan: 5 on Starter, 10 on Plus, 25 on Pro.
- Adding the public directory listing? Optional +$5/mo add-on — your company listed in our public directory with a backlink to your website on Nail the Match and on Tonya George Design. Just say so when you apply.
- Adding the directory service? Optional $99 one-time fee (renews annually) — we review your existing directory listings and list your company in at least 20 directories with the same details everywhere. Just say so when you apply.
- Adding exclusivity? Optional add-on — $100/mo per ZIP code or $500/mo per county makes you the only company we recommend for your service there, on the website matcher and in social referrals. Just say so when you apply.
No application fee and no contract — keyword plans are monthly, month to month. We review every application and confirm availability in your service area before anything starts.
Included With Every Plan
We help you collect Google reviews
Three days after you're matched with a homeowner, we email them a private feedback form — and every customer is also offered a one-tap link to review your company on Google. We do the asking for you after every job, and because the private feedback reaches Nail the Match first, you hear about a problem while it can still be made right.
Your Google Reviews, On Autopilot
Drop your Google review link on your application — that's all it takes. After every job, we follow up with your customer: private feedback comes to us first, and every customer gets your one-tap Google review link. Five-star experiences become public proof. Problems surface privately — while they can still be made right.
Start Your Application →Pricing
Monthly plans, priced in the open
Three keyword plans — matches emailed twice a day, no per-lead charges, no contract. See full pricing details →
Starter — $49/mo
5 keywords watched in 10 Facebook groups. 30-mile radius included.
Plus — $99/mo
10 keywords watched in 15 Facebook groups. 30-mile radius included.
Pro — $149/mo
25 keywords watched in 25 Facebook groups. 30-mile radius included.
Optional add-ons: public directory listing with a backlink on Nail the Match and Tonya George Design +$5/mo · exclusivity $100/mo per ZIP or $500/mo per county (you're the only company we recommend for your service there — on the matcher and in social referrals) · directory service $99 one-time (renews annually). See the directory service →
Build your monthly total
Pick a keyword plan and any add-ons — your total updates as you choose. No per-lead charges, ever.
Monitoring is included, never an add-on: Nextdoor comes with every plan, and Reddit + Craigslist come with Pro.
Not ready for a plan? See real leads first — $5 sample list
Pick up to 10 keywords and we will send you the actual asks from the past 7 days — from Facebook, Nextdoor, Craigslist, and Reddit — that match them. A one-time taste of what a keyword plan delivers twice a day. One sample list per email address and per physical address.
Get the $5 Sample List →Industries
Pick your lead categories
Apply for one service or several — most pros hold two or three related categories inside one radius.
Testing & Inspection
6 services — Mold Testing, Lead Testing, Radon Testing, Asbestos Testing…
See all Testing & Inspection leads →Remediation & Mitigation
2 services — Mold Remediation, Lead Mitigation
See all Remediation & Mitigation leads →Cleanup & Restoration
6 services — Water Extraction, Flood Cleanup, Water Damage Restoration, Fire & Smoke Damage…
See all Cleanup & Restoration leads →Roofing & Exteriors
7 services — Roofing, Gutters, Siding, Windows…
See all Roofing & Exteriors leads →Home Trades & Remodeling
14 services — Plumbing, Sewer & Drain, Electrician, Handyman Services…
See all Home Trades & Remodeling leads →Lawn, Tree & Outdoor
9 services — Landscaping, Lawn Aeration, Leaf Clean-Up, Tree Service…
See all Lawn, Tree & Outdoor leads →Pest & Home Security
2 services — Pest Control & Exterminators, Home Security & Alarms
See all Pest & Home Security leads →Professional & Financial Services
8 services — Accounting & CPA Services, Attorneys & Legal Services, Divorce Attorneys, Insurance Services…
See all Professional & Financial Services leads →Marketing, Print & Promo
9 services — SEO Services, AEO & GEO Services, Social Media Marketing, Marketing Services…
See all Marketing, Print & Promo leads →Health, Family & Fun
5 services — Fitness & Personal Training, Nutrition Coaching, Weight Loss Programs, Kids' Activities & Play Places…
See all Health, Family & Fun leads →Questions
Contractor Q&A
What owners ask before they apply.
How much does it cost?
A monthly keyword plan — Starter $49/month (5 keywords, 10 Facebook groups), Plus $99/month (10 keywords, 15 groups), or Pro $149/month (25 keywords, 25 groups) — with matches emailed twice a day. Every plan includes a 30-mile radius around your center ZIP; a 50-mile radius is +$20/month. Add-ons: public directory listing +$5/month; exclusivity $100/month per ZIP or $500/month per county; and a $99 one-time directory service that renews annually. Nextdoor monitoring is included with every plan, and Reddit + Craigslist monitoring is included with Pro. No per-lead charges, no contract.
What if I don't get any leads?
Our 30-Day Lead Guarantee: if we don't find you a single matching lead in your first 30 days, your plan and add-on fees for that period are refunded. Once any matching lead has been provided, the fees for that period are earned and are not refunded — whether or not you win the job.
Can I mix plans and add-ons?
Yes. Your setup is per service and per area: pick your plan, add the directory listing or exclusivity you want, and change it as you learn what works. Plans are month to month.
What counts as a bad lead?
A request only counts as a matching lead when it's a real request for your service placed in contact with you — and a request whose phone number and email address are both invalid doesn't count as a match at all. If something slips through that shouldn't have, tell us.
Do you require exclusivity from me?
No. You can buy leads from anyone or run your own marketing. Exclusivity here runs the other way: if you hold it for a ZIP or county, you're the only company we recommend for your service there.
How many leads will I get?
Volume depends on your services, your area, and consumer requests — storm weeks look different from quiet weeks. We'd rather set honest expectations on your setup call than promise a number we can't control — and the 30-Day Lead Guarantee covers your first month.