The 30-Day Guarantee: How Nail the Match De-Risks Your First Month

Contractors have been burned by lead services before: a setup fee, a long contract, a monthly minimum — and then a quiet month where the phone never rings and the invoice arrives anyway. Every dollar of risk sat with the contractor. The 30-Day Lead Guarantee exists to flip that arrangement for your first month with Nail the Match. It's stated on our plans page and in our FAQ, and it works exactly the way it's written there.

The guarantee, word for word

If we don't find you a single matching lead in your first 30 days, your plan and add-on fees for that period are refunded. That's the whole promise. No claim form with a 48-hour window, no "credits toward future service," no partial credit math. A refund of the fees for that period — plan and add-ons alike, whether that's a $49 Starter plan or a Pro plan with a 50-mile radius and exclusivity on top.

What counts as a matching lead

The guarantee turns on the same definition everything else here turns on: a matching lead is a real person who asked for your service and was placed in contact with you — a form request matched to your services and territory, or an ask that matched your keywords inside your radius. And the standing exception applies: a request whose phone number and email address are both invalid never counts as a matching lead. If a genuine match reached you, the guarantee has done its job — whether or not you won that particular job.

What the guarantee does not promise

It does not promise a number of leads. Lead volume follows homeowner demand, and demand moves: storm weeks flood in, holiday weeks go quiet, and no honest company can schedule your neighbors' emergencies. It also doesn't promise you'll win the jobs — response time, price, and the conversation are yours, the same as with any referral. Anyone who guarantees you a job count is guaranteeing something they don't control, and the fine print usually agrees with us.

Why the first month is the right window

The first month is when a lead source should prove itself: your keywords against your real towns, your radius against real asks. If nothing matches in 30 days, the fit isn't there and you shouldn't pay for the lesson. If matches do come — and for most trades in most of Southeastern PA, asks are a weekly fact of life in the local groups — then you've learned what the service is worth with the training wheels on. After the first month, plans stay month to month with no contract, so the guarantee is really a statement about how every month should work: earn it or end it.

Putting it together

Starter $49, Plus $99, Pro $149 a month. Add-ons only if you choose them. First 30 days guaranteed. If that structure sounds like how a lead company should behave, the For Contractors page is where you apply — pick your services, your keywords, and your radius, and let the first month make the argument.

Questions & Answers

Stephen George writes for Nail the Match.