How Much Does Nail the Match Cost? Monthly Plans, Explained

"How much does it cost?" is the first question every contractor asks us — and it should be. Lead generation has a reputation for fine print: setup fees, per-lead charges that pile up, long contracts, and fees for leads that were never real opportunities in the first place. At Nail the Match the pricing is a monthly plan, in the open. The full breakdown also lives on our pricing page if you want the numbers in one place — including a calculator that totals your plan and add-ons as you pick them.

Three plans, priced by keywords and groups

Every plan watches Facebook groups and Nextdoor for people asking for services that match your keywords — and Pro also watches Reddit and Craigslist — and emails your matches twice a day — a late-morning send and an end-of-day send. Starter is $49 a month — 5 keywords watched in 10 Facebook groups. Plus is $99 a month — 10 keywords in 15 Facebook groups. Pro is $149 a month — 25 keywords in 25 Facebook groups. You may enter up to 25 keywords; only your top keywords are used, up to your plan, in the order you list them. Keywords match whole words only — plumber and plumbing are separate keywords, and plumb matches neither — and keywords are letters and spaces only, no special characters.

Add-ons, only if you want them

Two monthly add-ons extend a plan. A public directory listing with a backlink to your website — on Nail the Match and on Tonya George Design — is +$5 a month, and exclusivity is priced in its own section below. Monitoring is never an add-on: Nextdoor is included with every plan, and Reddit and Craigslist are included with Pro. And there's one one-time service: for $99 (renews annually), our directory service reviews your existing directory listings and lists your company in at least 20 directories.

Exclusivity: own your ZIP or your county

If you want to be the only company we recommend for your service somewhere, exclusivity is a monthly add-on: $100 a month per ZIP code, or $500 a month per county. While you hold it, you're the only company recommended for your service in that ZIP or county — on the website matcher and in our social referrals.

What a "matching lead" means

A price only makes sense if matches are real. A matching lead here is (1) a person who fills out our form and requests your service, and (2) a person we place in contact with you. And there's a hard rule: a request whose phone number AND email address are both invalid doesn't count as a matching lead. Our how it works page walks through the full flow.

Covered by the 30-Day Lead Guarantee

Lead volume varies with consumer requests — some weeks bring many asks, some bring none, and we don't guarantee a number of leads. What we do guarantee is your first month: if we don't find you a single matching lead in your first 30 days, your plan and add-on fees for that period are refunded. Once any matching lead has been provided, that period's fees are earned — whether or not you win the job. We bring the leads; nailing the job is up to you.

Questions & Answers

Stephen George writes for Nail the Match.